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Oak Property Associates — Case Study

Table of Contents

A modern property website built on WordPress with advanced search, listings, and CRM‑ready functionality.

Overview

Oak Property Associates (OPA) is an independent estate agency based in the North West of England, specialising in residential sales, lettings, and property management. Before working with Lab 84, OPA had an outdated online presence that didn’t reflect the professionalism of their service or the quality of their portfolio. They needed a modern website that could showcase properties, streamline enquiries, and integrate seamlessly with their internal workflows.

OPA wanted a platform that was easy to manage, scalable, and capable of supporting the full lifecycle of property listings — from marketing to lead generation.

The Challenge

OPA’s previous website lacked the tools and structure required for a modern estate agency:

  • No dynamic property listings
  • No advanced search or filtering
  • No automated property feeds
  • No enquiry tracking
  • No integration with property management tools
  • Limited ability to update content internally
  • Poor mobile experience
  • Weak SEO foundation

The business needed a website that could act as a digital storefront, a property search engine, and a lead‑generation system — all while being easy for staff to update without technical knowledge.

The Solution

Lab 84 delivered a fully modernised WordPress website powered by a professional‑grade property plugin designed specifically for estate agencies.

1. A Modern, Mobile‑First WordPress Website

The new OPA website is clean, fast, and built around user experience.
Key improvements include:

  • A modern design that reflects the OPA brand
  • Fully responsive layouts for mobile, tablet, and desktop
  • Clear navigation and intuitive user journeys
  • Strong calls to action for valuations and enquiries

2. Full Estate Agency Plugin Integration

The plugin powers the core functionality of the site, enabling OPA to manage listings with ease.

Features implemented include:

  • Property listings with images, descriptions, floorplans, EPCs, and key details
  • Advanced property search (location, price, bedrooms, property type, status)
  • Saved searches and alerts (optional depending on OPA’s workflow)
  • Property enquiry forms linked directly to each listing
  • Automated property feeds (Zoopla compatibility)
  • Back‑office management tools for staff
  • Customisable templates for consistent presentation

This transformed the website into a fully functional property platform rather than a static brochure site.

3. Streamlined Enquiry & Lead Capture

Each property now includes:

  • A dedicated enquiry form
  • Clear contact options
  • Integrated lead capture
  • Automated email routing

This ensures every enquiry is tracked and directed to the right team member.

4. SEO & Performance Optimisation

To ensure OPA could be found by local buyers, sellers, and landlords, Lab 84 implemented:

  • On‑page SEO
  • Structured data for property listings
  • Fast hosting and caching
  • Image optimisation
  • Google Search Console submission
  • Clean URL structure

This gives OPA a strong foundation for long‑term organic growth.

5. Easy Content Management

OPA’s team can now:

  • Add new properties
  • Update existing listings
  • Upload images and documents
  • Publish blog posts
  • Edit pages
  • Manage enquiries

All without needing technical support.

The LAB Approach in Action

Experiment

We mapped the ideal user journey for buyers, sellers, and landlords — identifying what information they need and how quickly they need it.

Validate

We tested the property search, listing pages, and enquiry flows with real users to ensure clarity and ease of use.

Refine

Based on feedback, we improved the search filters, enhanced the listing layout, and streamlined the enquiry process.

The Results

OPA now has a professional, modern property website that supports both day‑to‑day operations and long‑term growth.

Key outcomes:

  • A fully functional property platform powered by an off the shelf, reliable plugin
  • Improved visibility in local search results
  • Higher‑quality enquiries through structured forms
  • Faster internal workflows for managing listings
  • Better user experience for buyers and sellers
  • A mobile‑friendly design that works seamlessly on all devices
  • A scalable foundation for future features and expansion

OPA now presents itself online with the same professionalism they deliver offline — giving clients confidence and improving the agency’s competitive position.

Tech Stack

  • WordPress
  • Custom theme development
  • On‑page SEO
  • Google Search Console integration
  • Performance optimisation

Conclusion

Oak Property Associates now has a modern, scalable, and feature‑rich property website that elevates their brand and streamlines their operations. With advanced search, dynamic listings, and a strong SEO foundation, the agency is better positioned to attract buyers, sellers, and landlords — and to grow confidently in a competitive market.

If you’re looking to kick-off your own project and want to have a chat, schedule a call with us today!