A modern website and booking system that transformed operations for a growing football coaching academy.
Overview
Kickstarz Academy is a children’s football coaching business based in the North West of England, offering classes for ages 18 months to 13 years. Before working with Lab 84, the business had no website, no online booking system, and no way to manage subscriptions or class attendance. Parents relied on pay‑as‑you‑go sessions, and the owners had no clear visibility of who was attending or paying.
Kickstarz needed a professional online presence and a system that would streamline operations, improve communication, and support their plans to expand into new towns.
The Challenge
Without a website or subscription platform, Kickstarz faced several operational issues:
- Parents couldn’t easily find information or register for classes
- Payments were inconsistent and difficult to track
- The owners had no central system to manage attendees
- Communication with parents was manual and time‑consuming
- Growth was limited by the lack of structure and automation
They needed a digital foundation that would support both day‑to‑day operations and future expansion.
The Solution
Lab 84 delivered a complete digital transformation for Kickstarz Academy:
1. A Modern WordPress Website
A clean, fast, mobile‑friendly website designed to give parents everything they need:
- Class information
- Locations
- Timetables
- Pricing
- Easy sign‑up flow
2. Branding Guidelines
Kickstarz already had a logo and colours, but no formal brand system.
Lab 84 created a shareable brand guideline covering:
- Typography
- Colour palette
- Usage rules
- Visual consistency
This gave the business a professional identity they can use across all platforms.
3. Booking System Integration
Lab 84 helped set up and integrate the Pebble booking and subscription system, allowing:
- Parents to register online
- Automated monthly payments
- Class management
- Attendance tracking
- Free trial sessions with follow‑up flows
4. SEO & Copywriting
To ensure Kickstarz could be found online:
- On‑page SEO was implemented
- The site was submitted to Google
- All website copy was written to be clear, friendly, and parent‑focused
The LAB Approach in Action
Experiment
We started by mapping the parent journey — from discovering the academy to attending their first session.
Validate
We tested the booking flow with real parents to ensure clarity, ease of use, and minimal friction.
Refine
Based on feedback, we improved the sign‑up steps, simplified the class selection process, and optimised the mobile experience.
The Results
Kickstarz Academy now has a professional online presence and a fully automated subscription system that has transformed the business.
Key outcomes:
- Increase in sign‑ups thanks to a clear, simple online journey
- Consistent monthly revenue through automated subscriptions
- Better parent experience with clear information and easy booking
- Smoother operations — owners know exactly who is attending each class
- Time saved through reduced admin and automated communication
- Growth in class numbers across all age groups
- Ability to offer free trial sessions and follow up automatically
- A scalable foundation that supports expansion into new towns
Kickstarz Academy now operates with clarity, structure, and confidence — and is positioned for long‑term growth.
Tech Stack
- WordPress
- Pebble Booking System
- Custom branding guidelines
- On‑page SEO
- Google Search Console submission
Conclusion
Kickstarz Academy moved from a manual, offline operation to a modern, scalable coaching business with a strong digital foundation. With a professional website, automated subscriptions, and a smoother parent experience, the academy is now expanding into new areas and growing faster than ever.
If you’re looking to kick-off your own project and want to have a chat, schedule a call with us today!
