Search Engine Optimisation
Search rankings don’t improve by accident — they grow through consistent optimisation, smart content, and ongoing technical care. Our monthly SEO packages give your business exactly that: steady, meaningful progress driven by clear strategy and regular improvements. From keyword tracking and on‑page optimisation to content support, each plan is designed to help your website climb search results month after month. If you want more visibility, more traffic, and more leads without the complexity of an agency, these packages give you a simple, effective path forward.
Search Engine Optimisation FAQ's
Find answers to common questions about the details shared on this page. For our full list of FAQ’s click here. If you cannot find what you are looking for, get in touch and we will be happy to help.
How long does SEO take to produce results?
SEO is a gradual process. Some technical changes can be completed quickly, but meaningful changes in search visibility commonly take several months.
As a practical expectation, businesses should normally allow at least three to six months before judging the direction of a campaign. The time frame varies according to competition, location, website history, content quality, authority and how quickly recommendations can be implemented.
Can you guarantee first-page or number-one rankings?
No. Google controls its search results, competitors continue to make improvements and ranking systems change over time.
We cannot guarantee a particular position, traffic level or number of enquiries. We instead commit to carrying out the agreed work, following responsible SEO practices and reporting transparently on progress.
Is there a minimum commitment?
Website Growth has an initial three-month commitment.
After the first three months, the service continues monthly and can be cancelled with 30 days’ written notice. This initial period gives enough time to complete the setup, establish reliable baseline data and begin implementing the strategy.
Is there an SEO setup fee?
Yes. Website Growth has a one-off £199 setup fee covering the initial audit, keyword research, competitor baseline, tracking setup and priority action plan.
The setup fee is waived when six months are paid in advance.
Do you complete every task that is included in the Website Growth plan?
Work is prioritised according to what is most likely to benefit the website rather than completing every possible SEO activity every month.
How many keywords will you track?
Website Growth includes tracking for up to 20 priority keywords.
We select terms based on relevance, customer intent, location and realistic commercial opportunity. Rankings are only one measure of progress, so reports may also consider impressions, clicks, landing-page performance and enquiries where reliable tracking is available.
Does the monthly article include revisions?
Yes. The monthly article includes one consolidated revision round.
You will be asked to review factual details, services, claims and brand-specific information. Substantial changes of direction or a completely different topic after drafting may require an additional charge.
Do you build backlinks?
The plan may include relevant local business citations and legitimate opportunities that support the agreed strategy.
It does not include buying links, automated link schemes, large-scale outreach campaigns, digital PR or guaranteed backlink quantities. Any separate authority-building campaign will be explained and quoted before work begins.
What is not included in the monthly SEO plan?
Unless separately agreed, Website Growth does not include:
- Google Ads or paid social advertising
- Large-scale website redevelopment
- Unlimited new pages
- Advanced e-commerce SEO
- Digital PR campaigns
- Professional photography or video
- Specialist legal or medical content
- Translation
- Paid link placements
- Work on multiple websites or locations
Additional requirements can be scoped separately.
What access will you need?
We will normally need appropriate access to:
- Your WordPress website
- Google Analytics
- Google Search Console
- Google Business Profile, where included
- Relevant hosting or DNS settings when technical work requires them
Where possible, access should be provided securely through individual user accounts rather than shared passwords.
What will I receive each month?
You will receive a report summarising the work completed, key performance information, issues identified and recommended next steps.
Website Growth also includes a quarterly strategy call to review progress, priorities and relevant changes within your business.
Why do keyword rankings sometimes move up and down?
Search positions can fluctuate because of competitor activity, Google updates, changes in search behaviour, location, device type and adjustments made to your website.
We focus on longer-term trends and commercial performance rather than treating every short-term movement as a success or failure.
